The History of Online Tee Time Distribution

  1. Beginning
  2. George Hilliard
  3. Jonas Software
  4. Course Mgmt System
  5. Electronic Tee Sheet
  6. GSTTN
  7. Pro-ShopKeeper
  8. Many Join the GSTTN
  9. Fore! Reservations
  10. NetCaddy
  11. Golf Channel Launched
  12. EZLinks
  13. GDIS
  14. Teemaster
  15. NGCOA Industry Status Review
  16. Estimated Utilization
  17. Browser-based
  18. GDIS Ends
  19. Tee Time Summit
  20. Last Minute
  21. NGCOA Launches EDGE
  22. First Real Time
  23. American Golf Agreement
  24. 139 Rounds
  25. Epani
  26. EZLinks Auctions Tee Times
  27. teetimes
  28. GolfSwitch
  29. Book4Golf
  30. GolfGateway
  31. GolfSwitch
  32. e2e
  33. American Golf
  34. Double Eagle systems
  35. T-Links
  36. Launch Party
  37. Teemaster Sold
  38. First Online Reservation
  39. Name Change
  40. $22/share
  41. Greens.com expands
  42. PGA & IBM
  43. Four Tee Time Companies
  44. 185 High-trafficked Web Sites
  45. Galileo
  46. Letter of Intent
  47. Travel Agencies
  48. Greens.com End
  49. On Request
  50. ONX
  51. Cypress Golf Solutions
  52. Spectrum Golf
  53. Ready Golf Reservations
  54. Clubessential
  55. Tee Time King
  56. GoGoGolf
  57. GolfGopher
  58. Teemaster
  59. Michigan
  60. EZLinks Expands
  61. Click 4 teetimes
  62. Book4golf
  63. GolfGopher
  64. Cypress Golf Solutions
  65. The Godfather
  66. OTA
  67. GolfHero Launch
  68. Trademarked Keywords
  69. 100 Million Mark
  70. Marriott Golf
  71. Golf18 Network
  72. Guide and Directory
  73. TeeConnect Launch
  74. Fairway Systems
  75. Active Network
  76. Rosen Hotels and Resorts
  77. Tee Time Watch
  78. 800,000 Rounds Booked
  79. golf619.com
  80. GolfSwitch Patent
  81. Barter
  82. Incuborn Sued
  83. W5 Golf
  84. Active Network Acquires Jencess
  85. BirdieBug
  86. Comcast Purchases Cypress
  87. Patent Lawsuit
  88. Suit Settled
  89. Last Minute Golfer
  90. Commission-Only
  91. NBC Universal
  92. Quick 18
  93. ForeUp
  94. SupremeGolf
  95. PGA & GolfNow
  96. Partnership Canceled
  97. Golf Pipeline
  98. EZLinks sues GolfNow
  99. TeeSnap
  100. Fore! Reservations
  101. OpenTee
  102. British Tee Time
  103. GolfNow Connect
  104. Click 4 teetimes
  105. TeeOff.com
  106. GolfSwitch
  107. 1,100 Courses Added
  108. Club Prophet Disconnects
  109. TeeOff.com by PGA Tour
  110. GolfSwitch & OpenTee
  111. OpenTee Redirects
  112. GUTTC
  113. EZLinks Acquires IBS
  114. Call Center Services
  115. "Boatload of Money"
  116. New Golf Pipeline CEO
  117. Golfbook
  118. Supreme Golf
  119. GolfNow’s Call Center
  120. EZLinks Acquires
  121. New Golf 2.0
  122. GolfBook Launches App
  123. To Be Continued...
  1. 0

    In the beginning…

    Tracing and compiling the history of online tee times was a bit like the search for the Dead Sea scrolls – lots of stories buried within other stories dating back to 1990. The genesis of this yet-to be-harnessed business is the Grand Strand Tee Time Network (GSTTN) which today is known as T-Links and resides in Myrtle Beach.

    The GSTTN sought to connect Myrtle Beach hotels to golf course tee sheets allowing hoteliers to forego the sometimes onerous process of having to call or fax a local golf course to secure a tee time for guests, many of whom were planning their vacations months in advance. Hotels were frustrated with the service provided by golf course staff in responding to requests. Golf course operators were equally frustrated with the number of phone calls generated by hotels, and the time taken by staff to respond when they might otherwise be servicing golfers at the course.

    Aptech, a Pittsburg, PA computer company, was chosen to build this first iteration of a connected tee time reservation system in 1991. The technology gave hotels direct access to golf course tee sheets. It went live in the spring of 1992 with 35 golf courses and 15 hotels communicating via an IBM mainframe computer and a wired network of modems and muxes.

    And so it began…

    Owners have always bartered rounds for services, like painting the golf shop, fixing a leaky roof, etc. It involved two willing parties who both caluclated the value of the service against the value of the rounds, and reached an amicable agreement. As we move closer to the release of the Golf USA Tee Time Coalition’s Standards for Online Tee Time Distribution, let’s take a look at some of the key events that shaped the movement.

  2. 1990

    George Hilliard

    The Myrtle Beach Golf Course Owners Assoc. executive director George Hilliard sends an RFP to 65 computer companies to build what would become the Grand Strand Tee Time Network.

  3. 1991

    Jonas Software

    Gary Jonas launches Jonas Software.

  4. 1991

    Course Management Software

    IBS-Integrated Business System launches its course management software.

  5. 1991

    Electronic Tee Sheet

    Aptech, a Pittsburg, PA computer programming company, selected by the Myrtle Beach GCOA to build an electronic tee sheet and connectivity to area hotels. Aptech key personnel included Jay Troutman, John Stafford, and Nancy DeSecco.

  6. 1992

    GSTTN

    The Grand Strand Tee Time Network (GSTTN), headed by Mathew Brittain, goes live with 35 Myrtle Beach golf courses and 15 area hotels.

  7. 1993

    Pro-ShopKeeper

    Tom & Rick Robshaw introduce Pro-ShopKeeper (now known as ClubProphet), course managaement software.

  8. 1993

    Many Join the GSTTN

    Charleston, Hilton Head, Biloxi, Pinehurst, and Atlantic City join the Grand Strand Tee Time Network as regional golf destinations.

  9. 1994

    Fore! Reservations

    Harry Ipema launches Fore! Reservations.

  10. 1994

    NetCaddy

    Kevin Cotton founds NetCaddy.

  11. Jan 17, 1995

    Golf Channel Launched

    Golf Channel launched.

  12. 1995

    EZLinks

    EZLinks Golf is founded. Steve McKenna and Andy Weeks founded EZLinks Golf in Chicago, IL with financial backing from local investor group. EZLinks starts as an online, electronic tee sheet.

  13. Jan, 1996

    GDIS

    January 1996 Golf Digest contracts to purchase the Grand Strand Tee Time Network and make it part of a national network to be called Golf Digest Information Systems (GDIS). Troutman, Stafford, and DeSecco come over from Aptech. Alan Fisher hired as national sales manager. GDIS business plan was to charge each golf course $30,000 annually for its tee time service. GSTTN smartly protects itself with contract provisions that returns the technology to them in case GDIS fails.

  14. 1996

    Teemaster

    Michael Hsu starts Teemaster in Minneapolis, MN, as a call center service for golf courses.

  15. Jan, 1997

    NGCOA Industry Status Review

    NGCOA Industry Status Review on Electronic Tee Time Reservations.

  16. Jan 20, 1997

    Estimated Utilization

    Estimated utilization of electronic tee time reservation systems range between 6%-10% of golf courses in U.S..

  17. Apr, 1997

    Browser-based

    Teemaster records the first browser-based, real time Internet tee time reservation.

  18. June, 1997

    GDIS Ends

    Golf Digest pulls the plug on GDIS. The GSTTN maintains the system and looks for a new partner..

  19. Aug, 1997

    Tee Time Summit

    NGCOA hosts a national Tee Time Summit in Atlanta.

  20. 1998

    Last Minute

    Last Minute Tee Times is started by Mike Last.

  21. Feb, 1998

    NGCOA Launches EDGE

    February 1998 NGCOA has exploratory meetings with GSTTN to discuss starting a golf tee time electronic distribution association. NGCOA launches EDGE (Electronic Distribution Golf Enterprise) to create interfacing standards to accelerate the golf industry’s technology use and lower automation costs. It agrees to keep the GSTTN up and running, bringing in Nancy DeSecco to maintain the network. NGCOA secure support from the original six regions and renames the system T-Links.

  22. Apr, 1998

    First Real Time

    With five active courses, EZlinks records its first real time online tee time reservation.

  23. May, 1998

    American Golf Agreement

    American Golf signs agreement with EZLinks. Believed to be the first management company to sign with an online tee time company.

  24. May, 1998

    139 Rounds

    EZLinks records 139 rounds of golf reserved online.

  25. June, 1998

    Epani

    Myrtle Beach Golf Holidays chooses Epani for online tee time reservations. Epani has a full suite of golf course management systems that includes point of sale, tee sheet and course maintenance software products.

  26. Sept, 1998

    EZLinks Auctions Tee Times

    EZLinks auctions tee times via onsale.com, the first time tee times were sold in this manner. $1500 in tee times were sold in the first four days. In Feb. 1999, EZLinks expands auctioning of tee times to uBid.com.

  27. 1998

    teetimes.com

    Bill Hopke launches teetimes.com.

  28. Late 1998

    GolfSwitch

    Larry Lippon and Tim Flynn founded GolfSwitch in Phoenix, AZ. GolfSwitch is a technology that enables tee times to be aggregated from disparate system electronic tee sheets. It was first deployed in the Phoenix market to connect hotels to golf course electronic tee sheets.

  29. Nov, 1998

    Book4Golf

    Book4Golf, out of Canada, launches.

  30. 1999

    GolfGateway.com

    Brett Darrow founds GolfGateway.com. GolfGateway.com is an e-commerce and marketing solutions company that uses Internet technology to help golf courses with Internet tee time reservations, point-of-sale efficiencies and other golf industry solutions to the golfer.

  31. 1999

    GolfSwitch

    GolfSwitch files to patent its technology. GolfSwitch files for patent of its technology that aggregates tee times across disparate tee sheet systems.

  32. 1999

    e2e

    Larry Lippon introduces a new company, e2e Golf Solutions, that includes GolfSwitch’s technology. e2e offered an integrated suite of software solutions and services that seamlessly managed all aspects of course operations. The company's offering included a golf course management software duite and an online, wholesale golf marketplace utilizing IBM's "e-business solution" technology to bring together golf course operators, manufacturers and retailers.

  33. Apr, 1999

    American Golf

    American Golf is the first management company to go live with online tee times.

  34. Aug, 1999

    Double Eagle systems

    GolfGateway purchases Double Eagle systems, a tee sheet/PoS system with about 250 clients in California and the West Coast.

  35. Sept, 1999

    T-Links

    GolfGateway signs letter of intent to purchase T-Links. Read More

  36. Sept, 1999

    Launch Party

    GolfGateway launch party headlined by numerous celebrity and professional golf investors. Parties hard at the Hard Rock hotel in Las Vegas during the western PGA show. Included are numerous celebrity and professional golf investors. Read More

  37. Late 1999

    Teemaster Sold

    Teemaster sold to Book4Golf.

  38. Late 1999

    First Online Reservation

    Last Minute Tee Times books its first online reservation in late 1999.

  39. Jan, 2000

    Name Change

    GolfGateway changes its name to Greens.com.

  40. Jan, 2000

    $22/share

    Book4golf’s stock price reaches $22/share.

  41. Feb, 2000

    Greens.com expands

    Greens.com expands into Europe…Greens.com partners with Steven Schwartz’s Palo Alto Golf, En France, and Euro Systems and expands into Europe. Read More

  42. Jan, 2000

    PGA & IBM

    GolfSwitch partners with PGA.com, a joint venture of the PGA of America and IBM, to create the first company to offer a fully integrated end-to-end package of services to streamline and automate all golf course operations. PGA.com says e2e Golf Solutions will increase golf facility profits by offering an integrated suite of software solutions and services to seamlessly manage all aspects of course operations. The offering also includes a golf course management software suite and a multimedia communications package that will, according to PGA.com, help course operators effectively promote their facilities.

  43. Jan, 2000

    Four Tee Time Companies

    Four tee time reservation companies announced an alliance to provide access to golf courses. Teetimes.com, TeeMaster.com, Select Tee Times.com, and LinksTime.com will share respective inventory of available golf tee times and establish the first open Internet golf reservation network, called OTTO (Open Tee Times Online). The new network, according to the quartet, will have access to over 425 golf courses throughout the U.S. and abroad. Access will be available through each tee time companies web sites. Read More

  44. Feb, 2000

    185 High-trafficked Web Sites

    e2e Golf Solutions partners with Epani in Europe. Under the terms of the agreement, e2e Golf Solutions will provide tee time connectivity to Epani's extensive network of over 1,000 golf courses – the largest software installation base in Europe. These courses will have the ability to broadcast their tee times to over 185 high-trafficked web sites and some of the world's largest travel providers, including Galileo International, with more than 41,000 locations in 104 countries. In addition, e2e has agreed to purchase the assets of OnTee.com, and will integrate golf course software products currently in use at Epani's network of courses into the e2e software suite. Read More

  45. Feb, 2000

    Galileo

    e2e Golf Solutions partners with Galileo International.Read More

  46. Mar 27, 2000

    Letter of Intent

    e2e Golf Solutions signs letter of intent to acquire NetCaddy. Read More

  47. May 23, 2000

    Travel Agencies

    e2e Golf Solutions partners with Worldspan to bring online tee time reservations to over 20,000 global travel agencies. Read More

  48. June, 2000

    Greens.com End

    Greens.com is no more, reportedly losing $35 million.

  49. July, 2000

    On Request

    e2e Golf Solutions launches On Request, a tee time fulfillment service designed to streamline the tee time booking process for both golfers and golf course operators. Golfers can now book or request tee times and view comprehensive course information at over 13,000 golf courses on e2e Golf's Tee Time Reservation Network. In addition to real-time booking access to e2e Golf's 475 online member golf courses, golfers can access offline courses through the reservation network at over 200 Internet sites such as AOL; MindSpring; CNN/SI.com; USAToday.com; and through e2e Golf's travel partners. Read More

  50. Sept, 2000

    ONX

    ONX, a Canadian consulting firm, purchases Book4golf. Read More

  51. 2001

    Cypress Golf Solutions

    Cypress Golf Solutions is founded by Brett Darrow and Frank Halpin, formerly of the failed Greens.com. Cypress Golf Solutions franchised around the country based upon area codes, such as golf916.com. Mike Loustalot was one of the original franchisees. It later created the brand, GolfNow. Darrow introduces the barter for service payment system, taking golf course tee times in lieu of cash for courses to list on the site.

  52. Feb 5, 2001

    Spectrum Golf

    Spectrum Golf, owned by Mike Loustalot, acquires the assets of GolfSwitch from Larry Lippon’s e2e Golf Solutions. Read More

  53. Feb 15, 2001

    Ready Golf Reservations

    EZLinks acquires Minneapolis-based Ready Golf Reservations from Newman Golf Investors. At that time the EZLinks Tee Time Network had processed over 35 million tee time reservations. Read More

  54. Mar 14, 2001

    Clubessential

    Clubessential acquires NetCaddy. Clubessential was formed by La Quinta, Calif.-based resort developer KSL Recreation Corp. with funding in part from New York equity investment firm Kohlberg Kravis Roberts & Co. In negotiating with NetCaddy, Clubessential brought to the table a recent $7.7 million cash infusion from KSL and KKR. Read More

  55. 2001

    Tee Time King

    Chris Mulvihill launches Tee Time King. Using Tee Time King’s course management desktop software, golf courses could manage tee sheets, online and touch tone reservations, point-of-sale, inventory, loyalty programs, member billing, accounts receivable, event and catering contract management, and other daily administration. Tee Time King also enabled golfers to find and book tee times online for daily fee, resort, semi-private, private, and multi-property golf facilities.

  56. 2001

    GoGoGolf

    Matt Krause launches GoGoGolf, which was rebranded as TeeTimeWatch.com. By Oct. 2012, the company is no longer in operation.

  57. May, 2001

    GolfGopher

    GolfGopher launches.

  58. May, 2001

    Teemaster

    Michael Hsu, founder of Teemaster, gets his company back in a purchase settlement with Book4Golf.

  59. July, 2001

    Michigan

    Book4golf becomes “the official tee time provider for the State of Michigan.” Read More

  60. 2001

    EZLinks Expands

    EZLinks expands, offering a point-of-sale system.

  61. 2002

    Click4teetimes

    EClick4teetimes launches in Southern California. Sold to GolfNow in 2014. Read More

  62. July, 2002

    Book4golf

    All Book4golf directors resign except CEO Philip DeLeon. It cannot afford its liability insurance and has burned its $1.25 million line of credit. DeLeon injects $75K of his own money. Book4golf has 50 clients. Book4golf and its security company Yorkton Securities are sued for failing to disclose conflicts of interest. Book4Golf directors quit, CEO stays
    Book4golf, EcomPark ruled by insiders

  63. Nov, 2002

    GolfGopher

    GolfGopher purchases teetimes.com.

  64. Nov, 2002

    Cypress Golf Solutions

    Cypress Golf Solutions launches in Portland, OR after previously launching in Phoenix and Tucson, AZ. A quote about their revenue model masks the barter arrangement with courses. “The Cypress revenue model is performance based. ‘We only make money if we can sell rounds for our courses,’ says Darrow. Cypress does not charge any upfront or flat fees for their services. ‘This keeps us focused on our primary objective, selling more rounds of Golf and increasing the course's bottom line,’ Darrow says.

  65. 2002

    The Godfather

    Brett Darrow is considered the godfather of tee time barter. Read More

  66. 2003

    NGCOA & Open Travel Alliance

    NGCOA & Open Travel Alliance (OTA) create standards for xml messaging so that booking sources can search for golf courses, request available tee times, and make reservations.

  67. Mar, 2004

    GolfHero Launch

    Roy Staten partners with IBS to launch GolfHero. GolfHero is a division of TravelHero. The GolfHero technology provides users a way to bundle golf starting times with travel products in a single itinerary. Read More

  68. Apr, 2004

    Trademarked Keywords

    Google allows advertisers to bid on trademarked keywords.

  69. 2004

    100 Million Mark

    EZLinks crosses the 100 million mark in rounds booked using the EZLinks electronic tee sheet.

  70. Oct, 2004

    Marriott Golf

    GolfHero signs Marriott Golf as a client. Read More

  71. 2004

    Golf18 Network

    Coursetrends, a golf website service provider, launches Golf18 Network as a disposal site for tee times it was taking in trade in lieu of cash. The barter phenomenom grows.

  72. Jan, 2005

    Guide and Directory

    NGCOA publishes a supplement to Golf Business Magazine: Management Information Systems Guide and Directory. Included is a commentary on third party tee time providers. Read More

  73. Mar 30, 2005

    TeeConnect Launch

    TeeConnect goes live.

  74. Apr, 2005

    Fairway Systems

    Tee Time King purchases Jim Keegan’s Fairway Systems serving more than 200 municipal courses.

  75. Sept, 2005

    Active Network

    Active Network purchases Tee Time King serving more than 350 courses and forms Active Golf Solutions. Read More

  76. Sept, 2005

    Rosen Hotels and Resorts

    GolfHero partners with Rosen Hotels and Resorts. Read More

  77. Oct, 2005

    TeeTimeWatch

    Golf Galaxy chooses TeeTimeWatch.com as its tee time provider. Read More

  78. Dec, 2005

    800,000 Rounds Booked

    Cypress Golf Solutions books over 800,000 rounds of golf in 2005.

  79. Jan, 2006

    golf619.com

    Cypress Golf Solutions rolls out its new GolfNow.com brand in Southern California, replacing the area code web URLs (i.e. golf619.com). Read More

  80. Mar, 2006

    GolfSwitch Patent

    The GolfSwitch patent is granted. Read More

  81. Apr, 2006

    Barter

    The first published debate regarding barter takes place between Jim Koppenhaver of Pellucid, and Cypress Golf Solutions: Read More

  82. Apr 20, 2006

    Incuborn Sued

    GolfSwitch/Spectrum Golf sues Incuborn Solutions Inc. (Cypress Golf Solutions/GolfNow), TeeConnect, Mike Loustalot, Heritage Golf Group, and OpenCourse Solutions for patent infringement in Arizona federal court. Read More

  83. Sept, 2006

    W5 Golf

    Andy Weeks, formerly with EZLinks, launches W5 Golf providing a website booking engine and call center.

  84. 2007

    800,000 Rounds Booked

    Active Network acquires Jencess, a Canadian PoS system.

  85. Aug, 2007

    800,000 Rounds Booked

    W5 launches BirdieBug.com as a tee time portal.

  86. Mar, 2008

    Comcast Purchases Cypress

    Comcast, owner of Golf Channel, purchases Cypress Golf Solutions and its GolfNow brand from Brett Darrow and his franchisees for a reported $41.3 million. The company's operations were re-located to Golf Channel's Orlando, Florida headquarters.[That same year, the company facilitated the booking of 2.4 million rounds. Read More, Read More

  87. Aug 1, 2008

    Patent Lawsuit

    Patent lawsuit between GolfSwitch and multiple defendants including GolfNow is heard. Here is the court decision: Read More

  88. Late 2008

    Suit Settled

    GolfSwitch settles its patent suit against GolfNow. GolfSwitch receives a $2.1 million settlement, however it incurred $2.4 million in attorney fees. GolfNow received a GolfSwitch license in perpetuity.

  89. 2008

    Last Minute Golfer

    GolfNow acquires Mike Last’s Last Minute Golfer for reportedly more than $15 million.

  90. 2009

    Commission-Only

    Brian Wroblewski and partners founded Golf Pipeline, a third-party tee time provider with a commission-only business model.

  91. Feb, 2011

    NBC Universal

    Comcast completes NBC Universal merger. Golf Channel/GolfNow are subsisdiaries of NBC Universal. NBC Sports Group was formed when Comcast transferred the operations of the properties in its existing Comcast Sports Group unit included the Golf Channel, after the company's acquisition of a majority share in NBCUniversal in February 2011. This led GolfNow to be transferred to NBC Sports Digital.

  92. 2011

    Quick 18

    Brett Darrow, the godfather of barter…launches Quick 18.

  93. 2011

    ForeUp

    ForeUp launches.

  94. 2011

    SupremeGolf

    Jonathan Wride and Ryan Ewers launch SupremeGolf.com, with hopes of becoming the Kayak of golf. Read More, Read More

  95. Jan, 2012

    PGA & GolfNow

    At its annual meeting at the PGA Merchandise show, the PGA announces a partnership with GolfNow. The next day, it is put on hold pending further review.

  96. Feb, 2012

    Partnership Canceled

    The PGA cancels its partnership deal with GolfNow. Read More

  97. Apr, 2012

    Golf Pipeline

    Golf Pipeline website and booking engine is unveiled to the public.

  98. May 11, 2012

    EZLinks sues GolfNow

    EZLinks sues GolfNow and former employee Mike Brown, including charges of computer fraud and abuse, violations of trade secret laws, disparagement, conspiracy, and more. It comes on the heels of what the suit alleges were repeated attempts by GolfNow to purchase EZLinks, which were rebuffed. Read More

  99. 2013

    TeeSnap

    TeeSnap, funded by Allegiant Air, becomes a new player in the software space.

  100. June 3, 2013

    Fore! Reservations

    Fore! Reservations founder Harry Ipema sells Fore! Reservations to GolfNow for a reported $15-$20 million. Ipema had discovered that 57% of his clients were on GolfNow despite his frequent and reasoned appeals of why they should not be. Upon purchasing Fore! Reservations GolfNow renames it GolfNow Reservations. This is now the most common and most robust of GolfNow’s software offerings. Read More

  101. June, 2013

    OpenTee

    John Fechter founds OpenTee.

  102. June, 2013

    British Tee Time

    GolfNow buys British Tee Time Company, BRS Golf.

  103. Jan, 2014

    GolfNow Connect

    GolfNow Connect is launched. The foundation of GolfNow Connect is BRS Golf's technology. GolfNow Connect is easy to implement, requiring no installation of software. Connect is geared towards individual course operators, not in need of POS and this is a non-interfacing product.

  104. 2014

    Click4teetimes

    GolfNow acquires Click4teetimes.com.

  105. 2014

    TeeOff.com

    EZlinks rebrands its consumer-facing tee time site to TeeOff.com.

  106. May, 2014

    GolfSwitch

    OpenTee acquires GolfSwitch.

  107. Sept 30, 2014

    1,100 Courses Added

    GolfNow acquires Active Network. The deal adds another 1,100 golf courses to the company’s software client base.This is GolfNow’s fourth acquisition in the last 18 months, including FORE Reservations (2000 courses), Crescent Systems (300-400 courses), and BRS Golf from the U.K. (750 courses). Read More, Read More

  108. Apr, 2015

    Club Prophet Disconnects

    Club Prophet disconnects (cuts off API) to third parties like GolfNow and EZLinks. This move was done for competitive reasons as GolfNow’s acquisitions meant it would now become a major player in the software space- a direct threat to Club Prophet.

  109. June 9, 2015

    TeeOff.com by PGA Tour

    PGA Tour becomes Equity Partner in EZLinks, forging new company to compete with GolfNow. EZLinks rebrands its consumer website as TeeOff.com by PGA Tour.

  110. Sept 9, 2015

    GolfSwitch & OpenTee

    EZLinks acquires GolfSwitch &mpt; OpenTee. Read More

  111. Nov, 2015

    OpenTee Redirects

    OpenTee portal redirects to EZLinks’ TeeOff.com.

  112. Nov, 2015

    GUTTC

    NGCOA & PGA of America partner to form the Golf USA Tee Time Coalition.

  113. Apr 6, 2016

    EZLinks Acquires IBS

    EZLinks acquires IBS. The combined EZLinks Golf and IBS product portfolio features EZLinks Golf’s tee sheet, EZLinks Golf’s 24/7 reservation center, TeeOff.com by PGA TOUR’s web portal, IBS’ club management software, including traditional and cloud-based point of sale, business intelligence software and private course functionality.

  114. May 2016

    Call Center Services

    W5 enters into an exclusive service-provider relationship with GolfNow, providing call center services.

  115. July, 2016

    "Boatload of Money"

    An internal video from GolfNow leaks, alarming the industry, as company representatives boast about making a “boatload” of money selling barter tee time inventory. Read More

  116. Nov, 2016

    New Golf Pipeline CEO

    Golf Pipeline announces hiring of Gene Pizzolato, formerly with GolfNow, as its new President and CEO.

  117. Jan, 2017

    Golfbook

    Golf Pipeline rebrands as Golfbook. Announces strategic partnership with CBS Sports Digital as its media partner.

  118. Feb, 2017

    Supreme Golf

    Golf.com launches a tee time booking app powered by Supreme Golf. Read More

  119. 2017

    GolfNow’s Call Center

    W5 Golf becomes GolfNow’s call center. W5 is able to maintain its current clients but cannot pursue new ones.

  120. 2017

    EZLinks Acquires

    EZLinks acquires Distinct Software Solutions, also known as Coursetrends and the operators of Golf18 Network. EZLinks assumes control of Golf18 Network.

  121. Apr, 2017

    New Golf 2.0

    Open Travel Alliance Publishes New Golf 2.0 Distribution Standard, Enhancing the Golfers Digital Experience. Read More

  122. Apr, 2017

    GolfBook Launches App

    GolfBook launches its app including tee time booking. New website launched in May, 2017.

  123. 0

    To Be Continued...

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Jared Williams
Managing Director,
Golf USA Tee Time Coalition

Testimonials

I was honored to have the opportunity to compile this history of online tee times. I know many people who have put their lives, money, and billions of brain cells into harnessing the Internet for the purpose of making it easy for golfers to find and reserve tee times. I salute them for their efforts and hope this History of Online Tee Times will stand as a historical testament to their accomplishments. Yes, we have a long way to go – it’s been more than a generation since the first inkling of online tee times was imagined. I know this much – online tee times are not going away, and I’ll continue to stand watch to see who makes the technology better. Enjoy this electronic stroll through history.

Harvey Silverman
Silverback Golf Marketing,
Co-founder, Quick.golf

We wish to thank for their contributions:

  • Steve McKenna
  • Andy Weeks
  • Ken Devlin
  • Doug Reichel
  • Scott Merchant
  • Alan Fisher
  • Michael Hsu and Michael Turnbull
  • Tracy Conner
  • George Hilliard
  • Frank Wainwright
  • And last but not least: Google and The Wayback Machine