Coalition Concerns

New GolfNow Programs: Clearing up Confusions and Misconceptions

“Overall, I just feel like it is shady business practices and makes us spend more time than needed going back and forth with them to get a mutual agreement in place.” – Savvy Golf Course Operator There seems to be a great deal of backlash and misunderstanding behind a few
Coalition Concerns

Stop in the name of Love: How to Use Our Cease & Desist Templates

You may be reading that header wondering what exactly I am referencing. But if you listened to the Golf Business podcast for the month of June you may have an idea of what I mean when I say “Cease & Desist Templates.”  As explained in that podcast episode (which I
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ASKING THE RIGHT QUESTIONS WHEN WORKING WITH ONLINE TEE TIME AGENTS

When working with Online Tee Time Agents (OTTA) it is important to make sure that you’re asking the right questions when evaluating your contracts. In order to do so, you will need to identify several key contract terms, such as:  Term and Termination Total Payment/ Fees and Pricing Online Marketing
Coalition Concerns

Caller Alert

It’s no secret that the reservation process changes on a daily basis. At one point, more than half of airline tickets were sold through travel agents and in-person sales. Now, almost 90 percent of travel is booked online or through call-centers. As always, trends in other areas of hospitality are
Coalition Concerns

Relationship Status: It’s Complicated

While you might see something language like this when you log in to various social media networks, this column is about the business relationships that exist between third parties and golf courses. Although the current status of the business relationship may not be visible to all in the industry, one
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THE BENEFITS OF OWNING A FEDERAL TRADEMARK REGISTRATION

The name of your golf course, your brand or trademark, is more important today than it has ever been. As products and services are quickly commoditized, and empowered consumers are flooded with information, customer experience has become the new method of differentiation. Customers expect a consistent and compelling experience. Preserving
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Check the Egos At The Door

There is admittedly cautious optimism. Then there is the prayerful hope that competitors can work together and show the type of cohesion that exists between a partnership or team. It might seem like I’m talking about this year’s Ryder Cup snafu and the United States’ series of unfortunate pairings this
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WHAT IS KEYWORD ADVERTISING?

Keyword advertising refers to advertisements that appear alongside or above “organic” search results in response to terms or “keywords” in the user’s search query. A search for “cheapest unlimited cell phone plans,” for example, yields paid ads for mobile communication companies appearing above the organic results for this search. The attraction of
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Cancellation Policy

“You will not be subject to course cancellation policies.” “Worry-Free Tee Times supersede any course cancellation policy.” As someone working on behalf of the Golf USA Tee Time Coalition to address the difficulties you may be experiencing with online tee time distribution, I certainly understand why the aforementioned statements regarding
Coalition Concerns

Do your Customers Need Some Privacy?

One thing I hear very often when talking about best practices around working with third parties involves making sure you collect customer data of your golfers, regardless of the channel through which he or she booked the reservation. I get it. It makes sense. We all have heard the hackneyed

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